A brand as creative as she is.

The Crafty Sistah needed a brand that was just as fun and creative as the business itself. I wanted it to feel bold and playful, but still inviting and aesthetically pleasing.

The goal was to create something that would catch your eye right away, make you want to look a little closer, and ultimately make you feel welcome.

And, of course, we wanted to incorporate something meaningful to Black women in a way that felt natural to the brand.

The end result? A visual identity that's colorful, creative, personal, and full of personality, just like The Crafty Sistah.

A logo system handcrafted to stand out.

The logo suite was created with uniqueness in mind, making sure it felt true to the business owner while still standing out within the industry.

Primary Logo 

The primary logo brings together the bold typography, playful personality, and that little extra detail that makes it uniquely The Crafty Sistah.

Secondary Logo

The secondary logo gives the brand a little more flexibility while keeping all of the personality of the primary mark.

A little meaning tucked into the logo.

I wanted the logo to have a detail that felt personal to The Crafty Sistah and the woman behind the brand.

So, I turned the “I” in Sistah into an outline of an afro.

It was a subtle way to incorporate something significant to Black women directly into the logo without making it feel forced or overly literal.

It's one of those details you might not notice right away—but once you see it, you can't unsee it.

And honestly, those are my favorite kinds of details.
It’s subtle enough to feel natural within the typography, yet distinctive enough to make the logo and brand name stand out. This small detail gives the identity a visual element that feels uniquely connected to Belly, Birth & Beyond.

Because we were NOT going boring.

The original vision started with bright purple and neon green, but I wanted to create a palette that felt just as bold while giving us a little more to play with.

I pulled together a mix of bright, fun colors that could work individually or come together to create something really eye-catching.
Each color works together to create a cohesive visual experience that feels welcoming without losing its polished, professional feel.

The response..."you ate that up"

Orange

Hot Pink

Yellow

Deep Pink

It’s all in the details.

I wanted to have a little fun with this brand and create elements that felt just as bold and playful as The Crafty Sistah.

Since crafting is all about creativity, I didn’t want the brand to feel limited to just the logo. These extra elements give her more ways to use the brand and keep everything feeling cohesive, while still letting her personality shine through.

The goal was to create a brand that feels fun, inviting, and completely her, from the big pieces down to the little details.

Every event is different, and she puts a lot of thought into making each one feel special to her clients. The wand represents that little bit of magic she creates when she takes someone's vision and brings it to life.

The disco ball was a fun way to bring the party side of the business into the brand. It adds a little more personality and gives the identity that fun, celebratory feeling that comes with creating the perfect party.

If you know her, you know she's always on her iPad creating something. From customized party details to bringing each client's vision to life, so much of her work happens right there. Including the iPad in the brand just made sense.

A brand that feels like her, but still stands out.

One of the biggest things I wanted to get right with The Crafty Sistah was making sure the brand actually felt like the person behind it.

I didn’t want to create something that looked good just for the sake of looking good. I wanted her to look at the brand and immediately feel like, “Yep, this is me.”

At the same time, it needed to hold its own within the crafting industry. The goal was to create something that felt familiar enough to make sense for the space, but different enough that you would remember it.

The bold colors, playful details, and personal touches all come together to create a brand that feels true to her while still standing out from the crowd.