Scope

I developed a comprehensive social media calendar to guide campaign messaging and timing, created and published social graphics, filmed and edited Reels, developed creative for three paid advertisements, and coordinated email communications leading up to and through the day of the event. I also managed social media inboxes and community engagement, ensuring the campaign remained consistent, responsive, and connected to the audience throughout the promotion.

Campaign Results

The campaign delivered measurable growth across multiple channels, expanding the organization’s digital presence and increasing engagement leading up to the event.

31% increase in followers, reaching 529 total followers

21% increase in ad impressions across three paid advertisements

Hundreds of likes and shares generated across the three ads

5% increase in email clicks and engagement

Consistent campaign presence across social media, email marketing, and paid advertising