A brand built around new beginnings.

Belly, Birth & Beyond supports women through some of life’s most meaningful moments....pregnancy. The goal was to create a visual identity that felt warm, welcoming, trustworthy, and personal while still feeling modern and intentional.

The identity was designed to create a cohesive foundation that could grow with the brand across digital platforms, print materials, and client touchpoints.

A logo system designed to grow with the brand.

The logo suite was created to give Belly, Birth & Beyond flexibility while maintaining a consistent and recognizable identity across different applications.

Primary Logo 

The primary logo serves as the core representation of the brand, bringing together the name and visual identity into one distinctive mark.

Secondary Logo

The secondary logo provides flexibility for applications where the primary logo may not work as effectively, while maintaining the same recognizable visual language.

Look a little closer.

The “B” was intentionally designed to create a subtle silhouette of a pregnant woman. The shape offers a quiet reference to pregnancy and motherhood without being overly literal.

It’s subtle enough to feel natural within the typography, yet distinctive enough to make the logo and brand name stand out. This small detail gives the identity a visual element that feels uniquely connected to Belly, Birth & Beyond.

A palette inspired by warmth and connection.

The color palette was intentionally selected to create a sense of comfort, warmth, and trust while giving the brand enough versatility to work across both digital and print applications.

Each color works together to create a cohesive visual experience that feels welcoming without losing its polished, professional feel.

Orange

Hot Pink

Green

Light Pink

Personal details, thoughtfully Incorporated.

The brand icons were hand-crafted o reflect the personality, interests, and things the owner genuinely enjoys, bringing a more personal touch to the Belly, Birth & Beyond identity.

Each icon was thoughtfully selected and designed to represent a piece of who she is, while connecting back to the experience she wants to create for every client. Together, they bring personality and warmth to the brand while reinforcing the idea that great care starts with genuine connection.

These details make the identity feel uniquely hers, creating a brand that is not only visually cohesive, but also reflective of the person behind the business and the exceptional service she provides.

The iPhone represents connection and communication. For her, being there for her clients and making them feel supported throughout their journey is such an important part of the experience.

The tote bag represents her on-the-go lifestyle and being ready for whatever comes her way. It connects back to the way she shows up for her clients; prepared, dependable, and ready to give them the support they need.

Matcha represents one of the little things she enjoys in her everyday life. It also brings in the idea of slowing down, taking a breath, and creating a calm and comfortable experience for her clients.

The baby feet are a sweet reminder of what it’s all about. They represent the little ones and families at the center of her work and the meaningful moments she gets to be a part of.

All the little details, coming together.

Once all of the pieces came together, the goal was to create a brand that felt warm, personal, and true to the owner.

From the logo and color palette to the little details in the brand icons, every element was created to feel connected and intentional. The result is an identity that feels uniquely Belly, Birth & Beyond and gives the brand a strong foundation to grow from.